Easter In-store Signing Elements 2010

The concept for this display focused on a minimal graphic rendering with a dated vibe. Bright color and playful accents made for an effective cross-channel application.

Posters

Posters are 22" x 28" and used throughout the store. Each poster is double sided with the same print on both sides. 

Poster 1, 22" x 28"

Poster 1, 22" x 28"

Poster 1, 22" x 28"

Poster 1, 22" x 28"

Channel Signs

These graphics run the length of merchandise gondolas to promote seasonal merchandise.  

End Cap Signs

To gain the attention of our customers outside the category aisle, end cap panels face main traffic areas. 

End Cap Sign, Version 1, 28" x 7"

End Cap Sign, Version 1, 28" x 7"

End Cap Sign  , Version 2 28" x 7"

End Cap Sign, Version 2 28" x 7"

End-cap Signing

Placed above end-cap pricing, these elements continue the Halloween theme in other areas of the store, away from the main Halloween merchandise.  

Athletic Header 

Athletic Header 

C52 Fixture Signing

C52 fixture signs were used for related merchandise in strategic sections of the store. 

C52 Fixture Sign, 48" x 5.5"

C52 Fixture Sign, 48" x 5.5"

4-way Signing

Palette merchandise incorporated 4-way signing to be seen from multiple directions.  

Toppers

Toppers are installed in small location fixtures to highlight Halloween merchandise.   

Topper, 7" x 8.5"

Topper, 7" x 8.5"