Mother's Day In-store Signing Elements 2016
The key to this year's Mother's Day sign kit was to develop the sign kit for other marketing channels such as web, tabloid and social media.
Store Entrance Focal
Three panels are placed at the entrance of each facility to announce the Halloween promotion and place the event foremost in the customers mind.
Posters are 24"x36" and used throughout the store. Each poster is double sided with the same print on both sides.
Channel signs run the length of merchandise gondolas to promote seasonal merchandise.
These elements are attached on "blank" channel panels for either costume or candy aisle ways.
Placed above end-cap pricing, these elements continue the Halloween theme in other areas of the store, away from the main Halloween merchandise.
End-cap Slip Over Signing
End-caps will have a hanging element to call out specially planogramed merchandise in the larger Halloween sections of the store.
Aisle invaders separate categories of candy and allow for vendor acknowledgment, which allow for co-op vendor support.
Toppers are installed in small location fixtures to highlight Halloween merchandise.
Placed near registers, these elements are the last reminder for the customer to prepare.
Concept Sketch for Approval
Before creating the finished files, this concept sketch (one of several ideas) is shown to both Creative and Art Director for approval.